Inspirations and Influences

Whilst Will and I watched a previous music video the students had used time lapse very effectively to show how many people walked through a city street. We thought that we could try and use this effectively by putting it on the dash board of my car to show the whole journey in a short time for the effect. This would show the audience how we changed during the 'Day n Nite'.

Image result for low angle shot of a car

Will and I watched a music video by a rapper in the hip-hop community who enjoyed putting his cars in the shots of the video, he done this very effectively by using a low angle shot in order to show the car close up and to show it as powerful. The car shot is effective for the audience as the car is the only thing in the shot, Will and I have decided to use this shot as my car is going to be the main point to the video.

Another influence that we have had is the actual video for Kid Cudi's 'Day n Nite' this is the setting of arcades and colorful places at night as this is very vibrant and effective at catching the viewers eye. The music video is very in-+teresting and Will and I enjoy watching it due to the different animations and special effects however we cannot do that in our video due to the fact that we do not have the skills or equipment needed, consequently we have used his settings in the video and also the colors as they are very effective.

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Todorov's Narrative Theory

There are 5 stages to a narrative (story) and Todorov states that every plot tends to follow said stages. These include: Equilibrium: The start of the narrative. Typically it shows a world with little to no disturbances and usually shows a happy beginning. Disruption: Then the plot takes a turn and there is a certain part of the narrative that ends up taking the story into disruption. Realisation of the Disruption: The characters in the narrative will then become aware of the disruption mentioned previously. They tend to take action or plan to take action as soon as they realise what is going on. Process of restoring the equilibrium: The plot then follows the main character(s) trying to combat the disturbance and they aim to restore the world to what it was (it's original equilibrium). Restored Equilibrium: At the end of the narrative the world is back to normal and normality can resume once more.

Evaluation 3

There is currently no feedback on our music video as well as the digipak and the website. The only communication we have with our audience is from a survey about music videos in general. We learnt that our main audience were teenagers that mostly all agreed that music videos made songs much better. This is good news for us, as we have picked a genre of song (hip-hop/rap) that generally appeals to a younger target audience Results also show that they thin the main purpose of a music video is to entertain, as a result, we have attempted to make the music video as entertaining as possible. We did this through trying to make it aesthetic as well as relatable. The survey also shows that people think aesthetics is also very important, therefore we tried to focus on some interesting shots in our music video to try and match what people think. Results also indicate that our audience tend to enjoy both music videos with narrative and performance at the same time. As a...

Intended Institution Analysis

This is a post that explains what intended institution we will want to have. This consists of the TV institution in which we would like the music video to be presented on. A lot has to be taken into account when choosing the TV station, this would consist of the kind of viewers that watch the stations. For example it would be a bad idea to have the music video shown on a classical music channel when the target audience for the video is between 16-30 aged people. also the viewers of that channel would most likely not like the video so therefore it would get bad reviews and a name. Will and i have chosen to use the TV channel 'VEVO' to present our video as this is a well known music channel and the majority of viewers of the channel are within our target audiences ages. this would be a very effective channel to use as it would most likely get out to the intended audience and also would act as a way of getting the video some popularity and feedback from the audience.

Will & Alfie - A2 Music Video

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