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Codes and Conventions of a music video

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Lip Syncing
A common part of a music video would be the artist or actor within the video lip syncing during the song. Lip syncing is when the artist or an actor in the video matches their mouth movements with the lyrics to the song to appear as if they are singing it. This could be the chorus or random parts within the song. The lip syncing can be done at anytime during the song there is no codes and conventions which show that the lip syncing would commonly be done at certain points.

Artist Appearance
It is very likely that the artist will make an appearance during the video, this is shown through a small appearance like ed sheerans music video for A team. Or it could be an appearance like Beyonce in single ladies. this allows the viewers of the music video to recognize who the artist is and also if the video becomes a success the artist is more widely recognized. An example of an artist that does not appear in their music videos would be Avicci as he does not show his face in his videos therefore many people have no idea what he looks like but recognize his music.

Narrative
A narrative to a music video is when the music video tells a story for the viewer, this could be detailed or the story could have nothing to do with the story. Some music videos are very heavily based around the story line of the video, for example thriller by Micheal Jackson. this music video is very long and has short breaks where the story line is displayed. other music videos try to put the viewers into the music video actors shoes, an example would be Alone by Marshmello, this shows the artist as a kid in high school who is pushed around and then once everyone recognizes what he can do they realize they do not need to make life hard for him. Due to the age group that like Marshmello they can relate to him.

Cameo
This is where an artist or a band shows up in a music video in the narrative but does not preform, an example of this would be Drake and Rihannas whats my name.

Costume
The artist, band or actors will be wearing costumes that reflect the song



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