Digipak Mood Board

This is our mood board tat we have created, the reason we have chosen these designs is due to the fact that they are very interesting in design as thy are very artistic. The artistic style is very interesting in these digipaks as they are very focused on the actual art involved and have tried to make the digitalpaks very aesthetically pleasing. The other pictures are those related to Dias de los Muertos (Day of the Dead) a celebrated festival in areas of the world such as Mexico. The reason we have chosen to use the style of this art is that we both are interested in this kind of festival and enjoy the aesthetics of this festival and we would like to incorporate it on to our digipak for our audience to consume. Sometimes the art on a digipak tends to all link up to make one big image, however we intend to use a different image for each panel on our digipak.

Comments

Todorov's Narrative Theory

There are 5 stages to a narrative (story) and Todorov states that every plot tends to follow said stages. These include: Equilibrium: The start of the narrative. Typically it shows a world with little to no disturbances and usually shows a happy beginning. Disruption: Then the plot takes a turn and there is a certain part of the narrative that ends up taking the story into disruption. Realisation of the Disruption: The characters in the narrative will then become aware of the disruption mentioned previously. They tend to take action or plan to take action as soon as they realise what is going on. Process of restoring the equilibrium: The plot then follows the main character(s) trying to combat the disturbance and they aim to restore the world to what it was (it's original equilibrium). Restored Equilibrium: At the end of the narrative the world is back to normal and normality can resume once more.

Evaluation 3

There is currently no feedback on our music video as well as the digipak and the website. The only communication we have with our audience is from a survey about music videos in general. We learnt that our main audience were teenagers that mostly all agreed that music videos made songs much better. This is good news for us, as we have picked a genre of song (hip-hop/rap) that generally appeals to a younger target audience Results also show that they thin the main purpose of a music video is to entertain, as a result, we have attempted to make the music video as entertaining as possible. We did this through trying to make it aesthetic as well as relatable. The survey also shows that people think aesthetics is also very important, therefore we tried to focus on some interesting shots in our music video to try and match what people think. Results also indicate that our audience tend to enjoy both music videos with narrative and performance at the same time. As a...

Intended Institution Analysis

This is a post that explains what intended institution we will want to have. This consists of the TV institution in which we would like the music video to be presented on. A lot has to be taken into account when choosing the TV station, this would consist of the kind of viewers that watch the stations. For example it would be a bad idea to have the music video shown on a classical music channel when the target audience for the video is between 16-30 aged people. also the viewers of that channel would most likely not like the video so therefore it would get bad reviews and a name. Will and i have chosen to use the TV channel 'VEVO' to present our video as this is a well known music channel and the majority of viewers of the channel are within our target audiences ages. this would be a very effective channel to use as it would most likely get out to the intended audience and also would act as a way of getting the video some popularity and feedback from the audience.

Will & Alfie - A2 Music Video

Search This Blog