Digipak Mood Board

This is our mood board tat we have created, the reason we have chosen these designs is due to the fact that they are very interesting in design as thy are very artistic. The artistic style is very interesting in these digipaks as they are very focused on the actual art involved and have tried to make the digitalpaks very aesthetically pleasing. The other pictures are those related to Dias de los Muertos (Day of the Dead) a celebrated festival in areas of the world such as Mexico. The reason we have chosen to use the style of this art is that we both are interested in this kind of festival and enjoy the aesthetics of this festival and we would like to incorporate it on to our digipak for our audience to consume. Sometimes the art on a digipak tends to all link up to make one big image, however we intend to use a different image for each panel on our digipak.

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Toxic Analysis - Alfie

Toxic Analysis Lyrics The lyrics for the song Toxic establishes the point that Britney is now ready to move on from her teenage years and now is looking to show her more adult life as a pop star. The lyrics to the song Toxic are filled with sexual remarks just to reinforce the idea of her as a sexual image. The lyrics are as follows: There’s no escape, I can’t wait I need a hit, baby give it to me You’re dangerous, I’m lovin’ it With the taste of your lips I'm on a ride You're toxic I'm slippin' under With a taste of the poison paradise Music Toxic is an example of pop music in the 90’s this involved high tempo beats that could be used as a dance track. This is the reason for the fast-paced music video Genre Due to the pop genre, that Toxic is this means that dance and movement has a high involvement in the video, the young target audience for the video are seeing Britney doing these famous dance moves and therefore they are becoming mor...

Todorov's Narrative Theory

There are 5 stages to a narrative (story) and Todorov states that every plot tends to follow said stages. These include: Equilibrium: The start of the narrative. Typically it shows a world with little to no disturbances and usually shows a happy beginning. Disruption: Then the plot takes a turn and there is a certain part of the narrative that ends up taking the story into disruption. Realisation of the Disruption: The characters in the narrative will then become aware of the disruption mentioned previously. They tend to take action or plan to take action as soon as they realise what is going on. Process of restoring the equilibrium: The plot then follows the main character(s) trying to combat the disturbance and they aim to restore the world to what it was (it's original equilibrium). Restored Equilibrium: At the end of the narrative the world is back to normal and normality can resume once more.

Evaluation 3

There is currently no feedback on our music video as well as the digipak and the website. The only communication we have with our audience is from a survey about music videos in general. We learnt that our main audience were teenagers that mostly all agreed that music videos made songs much better. This is good news for us, as we have picked a genre of song (hip-hop/rap) that generally appeals to a younger target audience Results also show that they thin the main purpose of a music video is to entertain, as a result, we have attempted to make the music video as entertaining as possible. We did this through trying to make it aesthetic as well as relatable. The survey also shows that people think aesthetics is also very important, therefore we tried to focus on some interesting shots in our music video to try and match what people think. Results also indicate that our audience tend to enjoy both music videos with narrative and performance at the same time. As a...

Will & Alfie - A2 Music Video

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