Intended Target Audience

The intended target audience is going to be fans of the pop genre in music. This could be people of any age and therefore there can be different age groups watching the video so will and I cannot make the video suitable to only one age group. The intended audience is not specified to be male or female however, this genre seems to have more male than female fans. therefore our music video could attract more male audiences than female. This could be argued as some pop artists that are male have a strong female following so therefore the video could be intended to target males but however attract female target audiences attention. Even though many age groups are being targeted we have intended to have the age range between 14-35 as this is around two or three different generations of people. This is due to the fact that if we were to aim to target people for outside of this target audience it would be very challenging to get them to watch this pop genre and also this is a smaller target audience as less of them would be interest.

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Todorov's Narrative Theory

There are 5 stages to a narrative (story) and Todorov states that every plot tends to follow said stages. These include: Equilibrium: The start of the narrative. Typically it shows a world with little to no disturbances and usually shows a happy beginning. Disruption: Then the plot takes a turn and there is a certain part of the narrative that ends up taking the story into disruption. Realisation of the Disruption: The characters in the narrative will then become aware of the disruption mentioned previously. They tend to take action or plan to take action as soon as they realise what is going on. Process of restoring the equilibrium: The plot then follows the main character(s) trying to combat the disturbance and they aim to restore the world to what it was (it's original equilibrium). Restored Equilibrium: At the end of the narrative the world is back to normal and normality can resume once more.

Evaluation 3

There is currently no feedback on our music video as well as the digipak and the website. The only communication we have with our audience is from a survey about music videos in general. We learnt that our main audience were teenagers that mostly all agreed that music videos made songs much better. This is good news for us, as we have picked a genre of song (hip-hop/rap) that generally appeals to a younger target audience Results also show that they thin the main purpose of a music video is to entertain, as a result, we have attempted to make the music video as entertaining as possible. We did this through trying to make it aesthetic as well as relatable. The survey also shows that people think aesthetics is also very important, therefore we tried to focus on some interesting shots in our music video to try and match what people think. Results also indicate that our audience tend to enjoy both music videos with narrative and performance at the same time. As a...

Intended Institution Analysis

This is a post that explains what intended institution we will want to have. This consists of the TV institution in which we would like the music video to be presented on. A lot has to be taken into account when choosing the TV station, this would consist of the kind of viewers that watch the stations. For example it would be a bad idea to have the music video shown on a classical music channel when the target audience for the video is between 16-30 aged people. also the viewers of that channel would most likely not like the video so therefore it would get bad reviews and a name. Will and i have chosen to use the TV channel 'VEVO' to present our video as this is a well known music channel and the majority of viewers of the channel are within our target audiences ages. this would be a very effective channel to use as it would most likely get out to the intended audience and also would act as a way of getting the video some popularity and feedback from the audience.

Will & Alfie - A2 Music Video

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