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Settings and Locations

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Will and I decided to use southend sea front as one of our main locations to shoot our music video as this is very colourful and fits into the vibrant colours of the original music video made by Kid Cudi. the colours are from the arcades that are built along the seafront and we have tried to get a lot of these lights in the shots of our music video a reasonable amount of times to keep the viewers engaged and suit the music genre. We also wanted to do all the filming at night, the reasons for this is that the night would bring out all of these colours and make them look far more vibrant. Also the night has connotations of loneliness. Some of the lyrics in the song are about "the lonely nights" and we want to represent that as best we could in our setting and location.

One of the other locations we use is the main roads around our area of Rayleigh, here is where we capture the street lights as we drive down the roads, the reason behind using this in our shots is the fact that this fits in with the song we have chosen and also the fact that throughout the song Kid Cudi represents himself as being lonely through the night and these shots of the lonely empty roads backs up the point of loneliness.

During the video I am shown to be walking beside a wall covered in graffiti this is the Leigh on sea and was only used for a couple of shots. The reason we used this location as this graffiti has the potential to show the area being rough and relates to the rough upbringing that Kid Cudi had growing up.

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