Skip to main content

Website analysis - Nike

By
Upon entering the website you are immediately faced with images of products by Nike with "SHOP NOW" being displayed next to said products. On top of the website there is also links to merchandise for men, women, boy and girls. The intention of this is to immediately draw in potential buyers and give them a very simple route to buying their merchandise.

A few moments after visiting the website a pop-up appears on the screen asking if the viewer wants to sign up to a newsletter, followed by the necessary boxes to fill in information to sign up for said newsletter. They claim to offer exclusive deals which may entice the viewer into signing up for the newsletter. When the pop up appears, it greys out the website, making it unusable so you have to address the newsletter pop up before continuing to browse the website. This is an effective way to force the viewer into getting more involved with the brand which may lead to them spending more money at the company.

The website follows the convention that there are numerous links to different parts of the website as well as links to different websites such as Converse and Hurley. This allows the customers to easily navigate with companies of similar products.

The website functionality is very simple, you can find numerous products that you are looking for with very few clicks. This makes it much easier for Nike to sell their products to the wider audience this also allows for the users to not have ay confusion or frustration whilst using the website so therefore are more likely to recommend to a friend or use again. due to its simplicity many generations and people with less IT experience can use it with ease.

Comments

Post a Comment

Popular posts from this blog

Todorov's Narrative Theory

By
There are 5 stages to a narrative (story) and Todorov states that every plot tends to follow said stages. These include: Equilibrium: The start of the narrative. Typically it shows a world with little to no disturbances and usually shows a happy beginning. Disruption: Then the plot takes a turn and there is a certain part of the narrative that ends up taking the story into disruption. Realisation of the Disruption: The characters in the narrative will then become aware of the disruption mentioned previously. They tend to take action or plan to take action as soon as they realise what is going on. Process of restoring the equilibrium: The plot then follows the main character(s) trying to combat the disturbance and they aim to restore the world to what it was (it's original equilibrium). Restored Equilibrium: At the end of the narrative the world is back to normal and normality can resume once more.
Post a Comment
Read more

Evaluation 3

By
There is currently no feedback on our music video as well as the digipak and the website. The only communication we have with our audience is from a survey about music videos in general. We learnt that our main audience were teenagers that mostly all agreed that music videos made songs much better. This is good news for us, as we have picked a genre of song (hip-hop/rap) that generally appeals to a younger target audience Results also show that they thin the main purpose of a music video is to entertain, as a result, we have attempted to make the music video as entertaining as possible. We did this through trying to make it aesthetic as well as relatable. The survey also shows that people think aesthetics is also very important, therefore we tried to focus on some interesting shots in our music video to try and match what people think.  Results also indicate that our audience tend to enjoy both music videos with narrative and performance at the same time. As a...
Post a Comment
Read more

Intended Institution Analysis

By
This is a post that explains what intended institution we will want to have. This consists of the TV institution in which we would like the music video to be presented on. A lot has to be taken into account when choosing the TV station, this would consist of the kind of viewers that watch the stations. For example it would be a bad idea to have the music video shown on a classical music channel when the target audience for the video is between 16-30 aged people. also the viewers of that channel would most likely not like the video so therefore it would get bad reviews and a name. Will and i have chosen to use the TV channel 'VEVO' to present our video as this is a well known music channel and the majority of viewers of the channel are within our target audiences ages. this would be a very effective channel to use as it would most likely get out to the intended audience and also would act as a way of getting the video some popularity and feedback from the audience.
Post a Comment
Read more