Website analysis - Nike

Upon entering the website you are immediately faced with images of products by Nike with "SHOP NOW" being displayed next to said products. On top of the website there is also links to merchandise for men, women, boy and girls. The intention of this is to immediately draw in potential buyers and give them a very simple route to buying their merchandise.

A few moments after visiting the website a pop-up appears on the screen asking if the viewer wants to sign up to a newsletter, followed by the necessary boxes to fill in information to sign up for said newsletter. They claim to offer exclusive deals which may entice the viewer into signing up for the newsletter. When the pop up appears, it greys out the website, making it unusable so you have to address the newsletter pop up before continuing to browse the website. This is an effective way to force the viewer into getting more involved with the brand which may lead to them spending more money at the company.

The website follows the convention that there are numerous links to different parts of the website as well as links to different websites such as Converse and Hurley. This allows the customers to easily navigate with companies of similar products.

The website functionality is very simple, you can find numerous products that you are looking for with very few clicks. This makes it much easier for Nike to sell their products to the wider audience this also allows for the users to not have ay confusion or frustration whilst using the website so therefore are more likely to recommend to a friend or use again. due to its simplicity many generations and people with less IT experience can use it with ease.