There are multiple reasons as to why someone would want to make a music video. Usually artists think that making an additional piece of media to go along with the song will boost sales and/or popularity of the song. Boosting popularity means that more money will be made from the song, music artists tend to need more sales than ever to turn a profit rom their songs, as there is the problem of piracy where 95% of music is pirated online which puts a huge dent in the money earned from making music.
Artists will also release music videos in order to give their audience an additional understanding of the lyrics in the song. this is due to the fact that the visual representation allows the users to understand what the artist actually means by the lyrics and not just assume due to fan theory. Some music videos as well are sometimes more popular than the actual song and this will promote the song and therefore gain popularity and fame for the artist. the popularity of the music video could therefore promoted on social media and then due to the song being listened to so frequently this would be earning the artist money.
Sometimes an artist will want to create a music video to express their creativity. Avid musicians will find that making a video alongside their music gives them a chance to further boost their creativity an show off their artistic abilities both through sound and video. Such as the band Ok Go, they tend to make very interesting music videos that appeal to lots of people due to their ingenuity and uniqueness. This then grabs their audiences attention and even those that are not into their music but want to watch the unique music video for entertainment purposes.
The music video that is released shows a lot about the artist themselves, this is their interests and what they stand for shown in a video therefore this can gain them more fans due to them feeling more related to the artist themselves if they share the same interests. An example of this would be Otis Jay-Z which in the music video they tear apart a rolls Royce car in order to drive it and drift it around an airport hanger. this gained a lot of attention from people that are interested in cars and therefore expanded his audience.
Artists will also release music videos in order to give their audience an additional understanding of the lyrics in the song. this is due to the fact that the visual representation allows the users to understand what the artist actually means by the lyrics and not just assume due to fan theory. Some music videos as well are sometimes more popular than the actual song and this will promote the song and therefore gain popularity and fame for the artist. the popularity of the music video could therefore promoted on social media and then due to the song being listened to so frequently this would be earning the artist money.
Sometimes an artist will want to create a music video to express their creativity. Avid musicians will find that making a video alongside their music gives them a chance to further boost their creativity an show off their artistic abilities both through sound and video. Such as the band Ok Go, they tend to make very interesting music videos that appeal to lots of people due to their ingenuity and uniqueness. This then grabs their audiences attention and even those that are not into their music but want to watch the unique music video for entertainment purposes.
The music video that is released shows a lot about the artist themselves, this is their interests and what they stand for shown in a video therefore this can gain them more fans due to them feeling more related to the artist themselves if they share the same interests. An example of this would be Otis Jay-Z which in the music video they tear apart a rolls Royce car in order to drive it and drift it around an airport hanger. this gained a lot of attention from people that are interested in cars and therefore expanded his audience.
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