Representations in Music Videos - Ethnicity

Representation in music videos can vary in different ways due to many factors, these could include target audience, genre and many more. This then prevents there being a set way in which different parts of society are represented in music videos. However, there is a general consensus in music videos about how ethnicity is represented.

White people are represented in music videos in a number of different ways. They are shown to be the main focus and mostly the 'good guys' also they can be shown to be having a good time and not in any danger so therefore a good influence. However this can be argued to not be the case in some cases due to the rock and punk genre, some may argue this is true in the rap genre as well.

Black people are commonly shown to be violent and not an overall good influences for their audience. They are seen as the more boisterous and aggressive in the music video media. For example in Bugzy Malone's track 'I Suggest' he is shown to be in prison due to his crimes that he shows in the previous music video. This is not a very good example to be setting for this audience and therefore is shown to have a bad representation in the music community.  However, within the confines of the music industry they are generally presented as talented especially at genres like rap and hip-hop.