Representation in music videos - Gender

Representation in music video can vary in different ways due to many factors, these could include target audience, genre and many more. This then prevents there being a set way in which different parts of society are represented in music videos. However, there is a general consensus in music videos about how gender is represented.

Male - Men tend to be perceived as being competitive, there is a tendency for males to subordinate females as well. Men are usually seen to be having a high amount of strength, drive and ambition. They are presented this way due to them flexing all of their wealth and sexuality. They seem to look more important and strong when they have lots of expensive items and clothing as well as a submissive female to further enhance their dominance.

Female - women are most likely known to be shown as sexual symbols among media and music videos as a whole, however, they can be shown as powerful like in Brittany Spears Toxic. One of the main causes of women being powerful is when the artist them self is female. One of the main activities that women do in music videos is them being shown to be dancing or over sexualising activities in order to enhance the 'male gaze'.