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Website Analysis - Kid Cudi's website

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This is our artist Kid Cudi's own website. He uses this to hold information about his merchandise, tours and other information about himself and his music. the main focus of this front page that we have found on his website is to draw attention to what was his upcoming concert on the 14th of November, this page is the first thing you are presented with when you are to open the page from the standard link to the page. however, this countdown on screen has not been taken down so this has led to the countdown going the other way. This means that since November 14 when the countdown has ended it has started counting the days after that date which has been displayed on screen, we took this screenshot of the sit on December 5th this is 21 days after November 14th. This shows lack of effort being put into the website if a mistake like this has been not fixed.

The website is quite basic, this is due to the fact that the website does not contain loads of information about the star himself, the tabs that are on the site are contact, shop, FAQs, terms of use and private policy. these tabs allow the audience to contact the star and also see some information about him. the reason for the little amount of information on the website is that this singer is based around social media, this is due to the fact that his target audience being young adults this is the most effective way of getting attention from them in their everyday lives of using social media.

Will and I found this website quite difficult to navigate around and find information about the artist. this is because the website is not designed very clearly in order for the audience to navigate easily.

In the middle of the website there is a video which is the largest and most apparent thing on the website. This video could be a trailer to upcoming gigs or a new album, having it at the forefront of the website ensures that all who visit it should be aware about the message it carries.

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