Skip to main content

Intended Institution Analysis

By
This is a post that explains what intended institution we will want to have. This consists of the TV institution in which we would like the music video to be presented on. A lot has to be taken into account when choosing the TV station, this would consist of the kind of viewers that watch the stations. For example it would be a bad idea to have the music video shown on a classical music channel when the target audience for the video is between 16-30 aged people. also the viewers of that channel would most likely not like the video so therefore it would get bad reviews and a name.

Will and i have chosen to use the TV channel 'VEVO' to present our video as this is a well known music channel and the majority of viewers of the channel are within our target audiences ages. this would be a very effective channel to use as it would most likely get out to the intended audience and also would act as a way of getting the video some popularity and feedback from the audience.

Comments

Post a Comment

Popular posts from this blog

Representation in music video - Sexuality

By
Representation in music videos can vary in different ways due to many factors, these could include target audience, genre and many more. This then prevents there being a set way in which different parts of society are represented in music videos. However, there is a general consensus in music videos about how sexuality is represented. In most music videos in this modern era they tend to not cover a lot of relationships other than a heterosexual sexualty due to this being the main feelings of their target audience. many music videos play upon the feelings of their audiences or show a relationship that is heterosexual breaking up or forming. this is a very popular type of show to be in a music video due to the amount of people that can relate to this. Drake plays a large part in this by having several of his music videos having this role play and storyline in it. This then allows his audience to relate to the situations that Drake puts himself and others into on his music videos. One...
Post a Comment
Read more

Favourite music video

By
Thriller by Micheal Jackson is a favourite music video for myself and will. This is due to the iconic story line and being so ahead of its time when the video was first created. Michael Jackson's Thriller was thought to be one of the pivotal music videos that inspired other music videos to have strong narratives and actually have video content in the music video which is purely narrative and not just being a video for the music from start to finish e.g. LMFAO's Party Rock Anthem. The reason why this music video is very effective is the fact that it goes out the way to go against the codes and conventions of music videos by having the music video and narrative lasting for a very long 13 minutes instead of the average 3 minutes. This allows the music video to go outside of the codes and conventions of common music videos in this current stage in time, further interesting myself and will as the music video stand out from the rest and makes it unique.
Post a Comment
Read more

Representations in Music Videos - Ethnicity

By
Representation in music videos can vary in different ways due to many factors, these could include target audience, genre and many more. This then prevents there being a set way in which different parts of society are represented in music videos. However, there is a general consensus in music videos about how ethnicity is represented. White people are represented in music videos in a number of different ways. They are shown to be the main focus and mostly the 'good guys' also they can be shown to be having a good time and not in any danger so therefore a good influence. However this can be argued to not be the case in some cases due to the rock and punk genre, some may argue this is true in the rap genre as well. Black people are commonly shown to be violent and not an overall good influences for their audience. They are seen as the more boisterous and aggressive in the music video media. For example in Bugzy Malone's track 'I Suggest' he is shown to be in pris...
Post a Comment
Read more