Skip to main content

Digipak

By
TEMPLATE FOR THE DIGIPAK
1 - This is the first verse and chorus of Day N' Nite that will go on the inside cover of the digipak, we kept it simple and made the lyrics the sole focus of this part of the digipak. The black and white contrast ensures that it is easy to read, it is also an indirect reference to our song "Day N' Nite" with black and white being a similar binary opposite (a theory coined by Levi-Strauss) to daytime and nighttime.
2 - This will go on the space where the disk is kept. It would be no use putting text or some kind of information on this part of the digipak because it may be overlooked because the disk would be covering it at time. If, however the disk was removed the indentations for the disk to be kept inside may distort the image behind and continue to cause issues if anything was written there. As a result, we decided to opt for simple aesthetics that would give the digipak more of an interesting look. The contrasting dark colours and flashing neon lights fit in very well with our video that we have produced, therefore we feel this would be a good choice for when we put art into our digipak. 
3 - Ditto from the first segment. The only difference is that this is the second verse, the chorus is still included and is identical to that of the first segment.
4 - We felt that having the star image inside the digipak was necessary. Here we picked a picture that presented the main actor as powerful, the low-angle shot makes him appear to be bigger and more influential and it demonstrates his strength over the audience and presents him to be more important. This highlights the fact that this is the main focus of our music video.
5 - The reason for putting this image on the front is because we thought have the main star on the front of the digipak would make the most sense since he is the icon for the music video we have produced. He is the only actor in the video so therefore it would make sense to also make him the centrepiece of the digipak.
6 - Here is what we would put on the back of the digipak. We thought this would be a good choice as it could link to the front image, where he starts off walking towards you but once you have finished with the digipak it appears as if he is walking away. We kept the theme of bright neon lights in contrast to the night as our main form of aesthetics so our digipak is consistent all the way through.
This is what it looks like when the template is filled in as well as some other things added e.g. a title and name of artist on digipak as well as a bar code on the back.

Comments

Post a Comment

Popular posts from this blog

Todorov's Narrative Theory

By
There are 5 stages to a narrative (story) and Todorov states that every plot tends to follow said stages. These include: Equilibrium: The start of the narrative. Typically it shows a world with little to no disturbances and usually shows a happy beginning. Disruption: Then the plot takes a turn and there is a certain part of the narrative that ends up taking the story into disruption. Realisation of the Disruption: The characters in the narrative will then become aware of the disruption mentioned previously. They tend to take action or plan to take action as soon as they realise what is going on. Process of restoring the equilibrium: The plot then follows the main character(s) trying to combat the disturbance and they aim to restore the world to what it was (it's original equilibrium). Restored Equilibrium: At the end of the narrative the world is back to normal and normality can resume once more.
Post a Comment
Read more

Evaluation 3

By
There is currently no feedback on our music video as well as the digipak and the website. The only communication we have with our audience is from a survey about music videos in general. We learnt that our main audience were teenagers that mostly all agreed that music videos made songs much better. This is good news for us, as we have picked a genre of song (hip-hop/rap) that generally appeals to a younger target audience Results also show that they thin the main purpose of a music video is to entertain, as a result, we have attempted to make the music video as entertaining as possible. We did this through trying to make it aesthetic as well as relatable. The survey also shows that people think aesthetics is also very important, therefore we tried to focus on some interesting shots in our music video to try and match what people think.  Results also indicate that our audience tend to enjoy both music videos with narrative and performance at the same time. As a...
Post a Comment
Read more

Intended Institution Analysis

By
This is a post that explains what intended institution we will want to have. This consists of the TV institution in which we would like the music video to be presented on. A lot has to be taken into account when choosing the TV station, this would consist of the kind of viewers that watch the stations. For example it would be a bad idea to have the music video shown on a classical music channel when the target audience for the video is between 16-30 aged people. also the viewers of that channel would most likely not like the video so therefore it would get bad reviews and a name. Will and i have chosen to use the TV channel 'VEVO' to present our video as this is a well known music channel and the majority of viewers of the channel are within our target audiences ages. this would be a very effective channel to use as it would most likely get out to the intended audience and also would act as a way of getting the video some popularity and feedback from the audience.
Post a Comment
Read more